A Legacy of Service: Jubal Goodner’s Journey
A Legacy of Service: Jubal Goodner’s Journey from ParaQuad Mobility to HiFi OTC
Jubal Goodner, the founder of HiFi OTC, is no stranger to serving those in need, particularly veterans and individuals with disabilities. His current mission to provide affordable hearing solutions is just the latest chapter in a long history of dedication to improving lives. Today, we delve deeper into Jubal’s background and the experiences that shaped his business ethics and led to the creation of HiFi OTC.
The ParaQuad Mobility Era
Before HiFi OTC, Jubal and his wife, Billy Jo Goodner, were already making a significant impact in the lives of people with disabilities through their business, ParaQuad Mobility.
A Mission to Serve
ParaQuad Mobility was a brick-and-mortar wheelchair accessible van dealership that Jubal and Billy Jo owned and operated. Their mission was clear: to provide mobility solutions to people with disabilities, including many veterans, helping them regain independence and improve their quality of life.
Partnerships for Impact
Working closely with the VA and the state of Utah, ParaQuad Mobility became a trusted provider of various mobility solutions. They understood the unique needs of veterans and worked tirelessly to ensure that those who had served our country received the mobility assistance they deserved.
Challenges in the Mobility Industry
Despite their success and the positive impact they were making, Jubal and Billy Jo began to face challenges that tested their business ethics.
Rising Costs and Sense of Helplessness
As the mobility industry evolved, Jubal and Billy Jo noticed a troubling trend. Costs were spiraling out of control, driven by many different factors. The products they were selling were becoming unreasonably expensive, making it increasingly difficult for those in need to afford essential mobility solutions.
A Difficult Decision
Faced with this dilemma, Jubal and Billy Jo made a tough but principled decision. They could no longer, in good conscience, look their customers in the eye knowing that the products they were selling were becoming our of reach for most. Rather than compromise their values, they chose to sell ParaQuad Mobility to a national player in the space.
The Birth of HiFi OTC
The experience with ParaQuad Mobility left a lasting impression on Jubal and Billy Jo, shaping their approach to business and their desire to help others.
A New Venture with Familiar Values
When Jubal, a Marine Corps veteran with service-connected hearing loss, recognized the need for affordable hearing solutions, he saw an opportunity to once again make a difference. HiFi OTC was founded with the same commitment to service and ethical business practices that had defined ParaQuad Mobility.
Partnering for Affordability
Drawing from their experience in the mobility industry, Jubal and Billy Jo knew the importance of controlling costs to keep products affordable. They sought out and partnered with cost-conscious manufacturers, ensuring that they could offer high-quality hearing aids at reasonable prices.
Greater Control and Better Service
Unlike their experience in the mobility industry, where they felt prices were driven by forces beyond their control, HiFi OTC gave Jubal and Billy Jo the ability to have much more control over their product costs. This control allows them to offer hearing solutions that are both high-quality and affordable, staying true to their mission of helping those in need.
A Continuing Legacy of Service
HiFi OTC represents more than just a business for Jubal and Billy Jo – it’s a continuation of their lifelong commitment to serving others, particularly veterans and individuals with disabilities.
– Experience-Driven Approach: Their experience with ParaQuad Mobility informs every aspect of HiFi OTC, from customer service to product selection.
– Ethical Business Practices: The decision to leave the mobility industry due to ethical concerns demonstrates their commitment to putting customers first – a principle that’s at the core of HiFi OTC.
– Understanding Customer Needs: Years of working with veterans and individuals with disabilities have given Jubal and Billy Jo a deep understanding of the challenges their customers face.
A Message from Jubal and Billy Jo
“Our journey from ParaQuad Mobility to HiFi OTC has been driven by a simple principle: to provide quality solutions to those in need at a fair price. We’ve seen firsthand how inflated costs can put essential aids out of reach for many. With HiFi OTC, we’re committed to breaking that cycle in the hearing aid industry. We believe that everyone deserves access to quality hearing care, and we’re dedicated to making that a reality.”
Looking to the Future
As HiFi OTC continues to grow, Jubal and Billy Jo remain committed to the values that have guided them throughout their careers. They continue to look for ways to innovate, to keep costs down, and to serve their community – especially veterans and individuals with disabilities.
Their story is a powerful reminder that ethical business practices and a commitment to service can go hand in hand with success. Through HiFi OTC, Jubal and Billy Jo are not just selling hearing aids – they’re continuing a legacy of service and care that has defined their careers and their lives.
To veterans, individuals with disabilities, and anyone struggling with hearing loss: Jubal, Billy Jo, and the entire HiFi OTC team want you to know that they understand your challenges. They’ve dedicated their careers to serving people like you, and they’re committed to providing the affordable, quality hearing solutions you deserve.